Klaviyo - Creating your Flow and Email Template - Subscription Gift

This guide covers the steps for creating a Flow and an Email template within that flow in Klaviyo, to handle the Subscription Gifts sent by Govalo (when Govalo is integrated with Recharge or Bold Subscriptions).

1 - In Klaviyo, go to Flows and click Create Flow, then pick the option Create From Scratch.

2 - Give your flow a name (e.g. "Received Subscription Gift"), then click Create Flow.

3 - Let's start by setting up your Trigger. Among the options offered, select Metric, then in the drop-down selector presented, select Received subscription gift. Next, click Done:

4 - Next you'll set up an Action, through which an email will be sent. Drag the component Email and drop it under the trigger:

5 - Click the three dots, then Edit to get to the editor where you'll add the custom template:

6 - Fill out the fields accordingly, then select an option to create your template. We will go with the HTML option, so we can show you how you can use the variables included in the event sent by Govalo to build your template. You can proceed with this option and add your own custom HTML and styles around our example later on. Alternatively, you may use the Drag and Drop option to build a new template or select an existing one and plug our variables into it:

7 - Erase the sample code pre-filled by Klaviyo, then paste the sample template you see below:

<p>You received a subscription gift!</p>
<p>Hi {{ event.recipient }}! {% if event.sent_to_self %}Here's your subscription gift.{% else %}{{ event.customer }} thinks you deserve to treat yourself.{% endif %}</p>
{% if event.sent_to_self %} 
{% else %} 	
  {% if event.gift_note != "" %}		
    <p>They also wanted us to tell you this:</p>
    <p>{{ event.gift_note }}</p>	
  {% else %} 	
  {% endif %} 
{% endif %}
<p><a href="https://redeem.govalo.com/subscription/{{ event.hash }}" target="_blank">Redeem your subscription</a></p>
<p>Total value: {{ event.card_value}} </p>
<p>Subscription cycles: {{ event.cycles}}</p>
<p>Subscription image:</p>
<p><img alt="Gift card image" style="height: 300px; width: auto;" src="{{ event.gift_card_image }}" /></p>

Make sure to click Save once you're done editing the template.

8 - Back to the flow's editing page, change your email from Draft to Live:

9 - Now that your Subscription Gift flow is set up, make sure to configure Govalo so it sends the Subscription Gift emails to Klaviyo.