Klaviyo - Variables for use in the Email Template

When a Gift Card, Store Credit or Subscription Gift is issued through Govalo, a metric will be sent to Klaviyo. This metric will trigger any flows you have set up for it, and you can make use of the variables included in the metric when building your email template.

Find below which variables you can use.


For Gift Cards/Gift Card unused reminder:

  • card_value
  • customer
  • delivery_date
  • event_type
  • gift_card_code
  • gift_card_image
  • gift_note
  • hash
  • product_id
  • qrCode
  • recipient
  • sale_type
  • sent_to_self

For Store Credit:

  • card_value
  • customer
  • delivery_date
  • event_type
  • gift_card_code
  • gift_note
  • hash
  • qrCode
  • recipient
  • sale_type
  • sent_to_self

For Subscription Gifts (Recharge/Bold Subscriptions):

  • card_value
  • customer
  • delivery_date
  • event_type
  • gift_card_code
  • gift_card_image
  • gift_note
  • hash
  • product_id
  • qrCode
  • recipient
  • sale_type
  • sent_to_self
  • variant_id
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