Comparison: Govalo X

When looking for new functionality for your store, finding the app that best suits your needs is essential. No app does everything, and comparing their features can be tricky. Having a comparison between apps that address similar needs can help you quickly find the one that will work the best for you, landing on the right decision on the first hit and getting back to what matters: running your business.

In this article, we will be comparing two apps that can be found in Shopify's Merchandising category: Govalo and

In this article

Overall comparison

At first glance, it may seem these two apps address the same needs, but when you dig a little deeper, they are actually very different.

Govalo is a Shopify Plus Certified App that allows merchants to design their gift-buying experience. Offering features such as Gift Cards, Store Credit, Subscription Gifts, and Giftable Products, Govalo is designed to reinvent digital gifting as a whole. has been around for a while, offering some gifting capabilities, with gift cards among its top features. However, it does not offer as diverse of an approach to digital gifting, and many of its features focus on loyalty programs.

Let's put the digital gifting capabilities side by side for better visualization.

Features Govalo
Quick and easy onboarding
Customized Gift Card
Send directly to the recipient
Issue Gift Cards in Bulk
Store Credit
Edit and resend Gift Card
Multi-store support
Corporate gifting
Rewards: Buy X Get Y
Shopify POS integration ✅ (soon)
Multiple Gift Card Products
Out of Stock Integration
Set timezone and delivery time
Event Timeline
Giftable Products
Subscription Gifting
Recharge integration
Bold Subscriptions integration
Klaviyo integration
Omnisend integration

Pricing starts at $19.99/month + $0.20 per additional order above 100 orders, meaning that you'll be paying a fee for each order processed in your store from the moment you have processed 100 orders in that month, regardless of whether it includes a gift card or not.

Govalo starts at $0/month + 2.9% usage fee applied over gifts and store credit processed through Govalo, meaning you only pay for what you use. You can read further about our plans on our Pricing page.

Which one should I choose?

At the end of the day, it will come down to which app’s features best suit your store’s strategy for gifting. Naturally, we would love for you to choose Govalo. Our app is heavily focused on the entire digital gifting experience and continues to release new features around that - from improving the experience around gift cards,- to making it easier to gift a subscription or the ability to gift any product in your store.

If gifting is what you're looking for, Govalo is easy to install and set up, and with just a few clicks and minutes, you can get it working in your store.

If you still have any questions, please don't hesitate in reaching out to us at!

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