When a Gift Card, Store Credit, or Subscription Gift is issued through Govalo, a metric, or event, will be sent to your email app. This will trigger any flows you have set up for the given metric or event, and you can use the variables included in it when building your email template.

See below which variables you can use for each event type.

• Gift Cards / Gift Card unused reminder
• Store Credit
• Subscription Gifts (Recharge/Bold Subscriptions)
• Gift card redeemed
• Gift Requested
• Gift Completed

Gift Cards / Gift Card unused reminder

• card_value
• customer
• delivery_date
• event_type **
• gift_card_code
• gift_card_image
• gift_note
• hash
• product_id *
• qrCode *
• recipient
• sale_type
• sent_to_self

* Klaviyo only

** Klaviyo and Omnisend only

*** unused reminder is available for Klaviyo only

Store Credit

• card_value
• customer
• delivery_date
• event_type **
• gift_card_code
• gift_note
• hash
• qrCode *
• recipient
• sale_type
• sent_to_self

* Klaviyo only

** Klaviyo and Omnisend only

Subscription Gifts (Recharge/Bold Subscriptions)

• card_value
• customer
• cycles
• delivery_date
• event_type
• gift_card_code
• gift_card_image
• gift_note
• hash
• product_id
• qrCode
• recipient
• sale_type
• sent_to_self
• variant_id

Gift card redeemed

• card_value
• customer
• delivery_date
• event_type **
• gift_card_code
• gift_card_image
• gift_note
• hash
• qrCode *
• recipient
• sale_type
• sent_to_self

* Klaviyo only

** Klaviyo and Omnisend only

Gift Requested

• email
• from
• fromEmail
• image
• link
• note
• resend
• to
• toEmail

* Klaviyo only

Gift Completed

• email
• fromEmail
• fromName
• link
• resend
• subject
• toEmail
• toName

* Klaviyo only

Updated on: 29/06/2026